Behave’s approach is anchored in open-mindedness and inclusiveness. We navigate each challenge through open dialogue and our four-step process:
- Secure Impact
First, we start with exploratory conversations that accept clients, partners and co-workers as an inclusive community. We work together to agree on a common understanding of the issues and their potential future consequences.
Second, we promote the “cross-fertilisation” of ideas from diverse but connected concepts, disciplines and industries. This process creates partnerships that:
- Challenge the assumptions that lie underneath current norms and certainties
- Identify what we do not know
- Discover new knowledge and insights
- Generate new ideas
Third, we believe in the importance of the user experience. We are dedicated to exploring behaviour-driven ideas with our partners. Through joint research and exploration, we test our hypotheses and determine prototype solutions that will achieve the best experiences and functionality.
Lastly, once we have verified and agreed on the strategies and prototypes, we establish spin-offs to work with industry partners who can engineer and manufacture our concepts and bring them to market to create lasting positive impacts.